Fashion can at times be materialistic, It's all about being in with the latest trend, where luxury goods and fashion items are promoted as being necessary, or essential for fulfilling life VERSUS understanding the inspiration and motive behind a collection, and acknowledging craftsmanship
...I see fashion as an art form,
A way of self-expression.
Thus If I come across anything which has purposeful consequences and fruition related to the Fashion industry, I unhesitatingly prick up my ears. This occurred when I received an email from fashion designer Kavita Parmar sharing a preview of the IOU Project The team at IOU project are striving to transform the entire process of manufacturing garments, via fusing fashion design and supply chain in an innovative way.
IF YOU'RE CONFUSED WATCH THE VIDEO!
it explains it a whole lot better.
dedicated to making every piece unique and fresh from small batches of fabrics handwoven in India
The IOU Project will be launching their clothing line at the end of the month!